As a global creative partner of Nike, I wrote the evergreen in-store narratives ahead of the opening of the brand’s Paris House of Innovation. From manifestos to taglines, the copy worked in concert with the store’s visual design to celebrate the intersection of sport and local culture, spanning European football and female empowerment, diversity, craftsmanship, and more.

I’ve also written scripts for everything from the brand’s 2020 Tokyo Olympics narrative to the launch of its best-selling Phaidon book “Nike: Better is Temporary” and manifestos for its community based Made to Play program, its partnership with The Shed, and the global debut of the Nike Victory Swim, amongst others.

For the brand's European-wide We Own the Night running campaign, I combined channels, writing its manifesto as well as creating the copy for the campaign's t-shirts and in-store activations.

CREATED IN COLLABORATION WITH NIKE