In an effort to continually evolve John Hardy’s heritage while remaining true to its artisanal roots, the Bali-based luxury jewelry brand hired me to conduct a deep dive into its heritage and complete a holistic refresh of its brand voice, complete with new guiding principles, rules, and core language to translate it across all brand channels, including its seasonal magazine, for which I wrote the narrative copy.

I also worked on multiple campaigns and collaborated on everything from collection naming to foundational storytelling strategies.